Pages

Monday, September 17, 2012

Search Engine Optimization (SEO) vs Adwords PPC

If you build it, they will come...
or maybe not when it comes to websites.


Getting your site found on the Internet can be a huge boost to your business, but how exactly do you make this happen?

As a web designer, I do search engine optimization (SEO) and I get asked this question all the time. There are two front runner choices.
  1. Attempt to optimize one or more of your website pages to rank high for a desired keyword phrase. Successful SEO allows your website to rank high on it's own (this is called an "organic listing".)
  2. Use Google Adwords PPC (pay-per-click). Granted, there are other search engines you could also advertise on, but since Google makes up 70% of the search engine market, they may be all you need or at very least, the first one to start with.

It's not my intention to go into a detailed explanation of how to go about executing either of those two choices. I should also mention that in addition to doing SEO for my clients, I am a participant in the Google Engage Program. In other words, I have been trained by Google to manage Adword campaigns for clients and have been doing so for many years.

Back to the question of this post... should you attempt to get your website optimized for organic high ranks or go the Adwords Campaign route?


Organic Listings
If you are trying to rank high on an easy phrase, SEO for sure is the way to go. An easy phrase might be unique words that aren't found on many sites (assuming people are searching for those words), or maybe you're in a small town or one without much competition and the searcher includes the town name in the search phrase. Those tend to be pretty easy to win at.

I'm certainly not saying that tougher phrases should be avoided, just know that there's no guarantee of success no matter who does it or what they tell you. Often success will take multiple attempts and since search engines tend to visit your site about every six weeks, it can take a while before they index your newly optimized page. If it takes several attempts to get it right, It could be months before this method works.

There is a thought that organic listings are better because they are free. Then you do your home work and find that dedicated SEO companies can charge in the thousands per page with slow results.

I do SEO all the time and am quite good at it, but I make sure my clients have realistic expectations and unlike just about any SEO firm you might find, I don't charge unless I am successful.

Adwords Campaigns
Let's address this one point right up front, it will cost you every single time someone clicks on your ad, regardless of what happens after that. How much? Well that depends on what words you're bidding on and how much the competition is driving up the price. My experience on average you are probably looking at $1-$3 per click. Adwords gives you the ability to set a limit on how much the bid can be and  what the monthly budget is. However both of these limits will effect how high your ad will rank and how often they will show.

Now for the really good part; you can rank #1 for any search phrase you want by this afternoon. That's right!

Adwords also give you the ability to limit your ads to only show within certain geographic locations. This way you are not wasting clicks out of your service area.

When I manage these campaigns for my clients, I create the ads, help you select the keywords to bid on and setup and monitor the campaigns. There is no doubt that this is the easiest way to achieve results and they work.

Bottom Line
Okay, so what's the bottom line? Here's what I would recommend. As I said for easy phrases, go SEO all the way - why not.

If you're not in a hurry and are willing to take the risk of marginal results, SEO is still a desired choice. However I might suggest that even if you decide to use SEO, you could temporarily setup Adwords campaigns in order to get immediate results and to help discover which keyword phrases people are actually using to find you. Once you discover the words people search for, you won't be wasting your efforts on ranking for phrases not used.

What do I do for my site?
I guess this answer may reveal a lot. Although I have used Adwords many times, I rely on SEO.  Here, give it a shot; google "web design st cloud, mn"


http://WebWizardWorks.com

59 comments:

  1. good day! i really like your post because it is very informative, actually your article has a lots of informative point about seo & adwords ppc! :DBirmingham, Alabama Website Design

    ReplyDelete
    Replies
    1. The website SEO always matters for us because the SEO is the only one strategy which can help us to grow the online business website on the internet market. Out of this seoanalytics.pro/service/seo everyone can find the best SEO strategy for enhancing their online business website on the internet market.

      Delete
  2. As a web designer, I do search engine optimization (SEO) and I get asked this question all the time. There are two front runner choices. Niche PR1 Plus Backlink

    ReplyDelete
  3. Getting your site found on the Internet can be a huge boost to your business, but how exactly do you make this happen?

    ReplyDelete
  4. Pay Per Click Management (SEO) not only promotes your website, it also increases its visibility. Search engine optimisation is important if you want your web presence to be solid. In case you have missed the opportunity to optimise your website, it’s about time you should. Once your website is optimised, you will enjoy the manifold benefits of SEO.

    ReplyDelete
  5. At Virtual Marketing, we work with companies of all sizes from all around the world to increase their online presence through content creation & distribution.

    VIRTUAL MARKETING
    1327 Grandin Rd, SW, Roanoke, VA, 24015
    Phone: 540-397-4377
    info@vmconnectors.com

    ReplyDelete
  6. Thanks for your informative article on digital marketing trends. I hardly stick with SEO techniques in boosting my online presence as its cost efficient and deliver long term results. SEO Training Institutes in Chennai

    ReplyDelete
  7. Great Information,it has lot for stuff which is informative.I will share the post with my friends.
    Harvard case analysis

    ReplyDelete


  8. If you're Looking for excllent S.E.O workers !!!! I Will Post Manual Dofollow Blog Comment Service on High Authority Domain Quality Service :)

    ReplyDelete
  9. I will do 35 niche blog comment .All comment relevant with your niche and UNIQUE .This off-page seo will increase your traffic and promote your business.

    ReplyDelete
  10. I personally like your post, Statistical Analysis Help you have shared good article. It will help me in great deal.

    ReplyDelete
  11. Hi buddy, your blog' s design is simple and clean and i like it. Your blog posts about Online Dissertation Help are superb. Do My Operations Management Homework Please keep them coming. Greets!!

    ReplyDelete
  12. This is quite an interesting post on SEO vs. Pay per click ads. I think both aim to get quality traffic to your website but SEO is quite hard and always takes time. That’s the reason PPC Management is loved by new website owners as it gives you quick traffic.

    ReplyDelete
  13. I would never want to miss out any opportunity to read out your contents.Johnny Chen SEO

    ReplyDelete
  14. This is very good info to think about and use. www.kingwebconsulting.com

    ReplyDelete
  15. So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company's website is to drive targeted traffi studiocityagency.com
    c to it.

    ReplyDelete
  16. Major number of traffic is derived from search engines today. People will type keywords in the search box to find what they need. If they don't find you in first few searches, they might never know who you are. Dennis SEO

    ReplyDelete
  17. Very helpful information in this blog. I appreciated your awesome work. It was very well authored and easy to understand Hope you’ll get more success. Claim Your SEO Analysis to improve Rankings & boost your Sales! SEO Web Design Houston

    ReplyDelete
  18. my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with ‘we leave it to you to decide’. blog seo

    ReplyDelete
  19. Fueling the growth of SEO is the nonstop improvement of technology-driven businesses like mobile phones, social media sites, and other Web-related industries, for they play a big role on SEO's earlier methods.SEO

    ReplyDelete
  20. Informative blog you have shared here about search engine optimization. Nowadays the growth of organization is depends on seo techniques. To know more about San Antonio search engine optimization then visit Funnel Boost Media !!

    ReplyDelete
  21. There are three main factors here: click-through rates, cost-effectiveness and the conversion ratio offered by the marketing method.https://edkentmedia.com/ppc-management-toronto/

    ReplyDelete
  22. You would prefer commonly not to contend with different promoters for the "standard" watchwords like "Seattle land". 40 High Domain And Page Authority

    ReplyDelete
  23. I think both aim to get quality traffic to your website but SEO is quite hard and always takes time. Beside that, designing a beautiful website also helps to increase the customers. You can find for Richfield Web Design services !

    ReplyDelete
  24. This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quality post! krishna

    ReplyDelete
  25. hi was just seeing if you minded a comment. i like your website and the thme you picked is super. I will be back. see here

    ReplyDelete
  26. I am unquestionably making the most of your site. You unquestionably have some extraordinary knowledge and incredible stories. all in one search

    ReplyDelete
  27. Thanks a lot very much for the high quality and results-oriented help.
    I won’t think twice to endorse your blog post to anybody who wants
    and needs support about this area.

    Digital Marketing Course In Chennai
    Digital Marketing Training In Chennai
    Seo Training in Chennai

    ReplyDelete
  28. Digital marketing opens doors to new career options which are least realised by college students. Digital marketing training in Chennai to college students can guide them better in their career path.

    Digital Marketing Course in Chennai

    ReplyDelete
  29. Internet Marketing is growing by the day. In such a situation, it is not enough for a business to have just a website. high quality 80 blog comments

    ReplyDelete
  30. I really like your writing style, great information, thankyou for posting. seo

    ReplyDelete
  31. Your article has provoked a great deal of positive intrigue.

    internet marketing

    ReplyDelete
  32. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with extra information? It is extremely helpful for me. internet marketing

    ReplyDelete
  33. but again, all at the expense of a hefty financial investment. affordable seo services usa

    ReplyDelete
  34. but again, all at the expense of a hefty financial investment. high da guest posting websites

    ReplyDelete
  35. SEO is the art to feed the SE spiders what they like; SEO software is running after the spiders trying to catch their attention Seo Backlinks On Fiverr

    ReplyDelete
  36. I will give you 80 NICHE Relevant Blog Comments safe and effective for your site to Rank on Google and other Search Engine. You get 80 HIgh Quality NICHE Relevent links in a 3 days for only in 5$. 80 Niche Relevant Blog Comments

    ReplyDelete
  37. Thank you again for all the knowledge you distribute,Good post. I was very interested in the article, it's quite inspiring I should admit. I like visiting you site since I always come across interesting articles like this one.Great Job, I greatly appreciate that.Do Keep sharing! Regards, Free website analysis

    ReplyDelete
  38. but I am sure there are some SEO companies who will accept the challenge, but will charge in the thousands if not millions to attempt this insane marketing goal. buy private blog network

    ReplyDelete
  39. Whoi, excellent, t wondered just how to cure icne. ind found your webstte by google, dtscovered todiy t'm i ltttle obvtous i greit deil. t’ve ilso idded RSS ind sive your webstte. keep us updited. meer informatie

    ReplyDelete
  40. Nice post. you did really great job by providing this informative article with us.
    SEO services

    ReplyDelete
  41. I will give you 80 NICHE Relevant Blog Comments safe and effective for your site to Rank on Google and other Search Engine. You get 80 HIgh Quality NICHE Relevent links in a 3 days for only in 5$. 80 Niche Relevant Blog Comments

    ReplyDelete
  42. This comment has been removed by the author.

    ReplyDelete
  43. but I am sure there are some SEO companies who will accept the challenge, but will charge in the thousands if not millions to attempt this insane marketing goal. seo packages

    ReplyDelete
  44. Hi, Nice & Informative article. Display Advertising Agency is one of the best practices nowadays most of the organizations from startup to big brands are using. It's very helpful in showcasing our business to the right person in right time. Very nice article.

    ReplyDelete
  45. This comment has been removed by the author.

    ReplyDelete
  46. I have read your blog it is very helpful for me. I want to say thanks to you. I have bookmark your site for future updates. https://rankrebels.nl/

    ReplyDelete
  47. If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. Inbound marketing is cost-effective, and it can attract people easily compare then outbound marketing. Best inbound marketing tips

    ReplyDelete
  48. In many cases, the SEO reseller is an Internet marketing (IM) company. Here, there will not be any contact between the SEO provider and the client, only the SEO reseller deals with the client. Dofollow Niche Related Backlink On Fiverr

    ReplyDelete
  49. The reality remains that SEO services guarantee customers that regardless of whether the site won't rank among the best web search tools, the cash won't be a waste as a result of the discount. affordable seo services usa

    ReplyDelete
  50. my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with ‘we leave it to you to decide’ DiseƱador wordpress

    ReplyDelete
  51. This post is really great and pretty well maintained, thanks for it and keep updating.

    white label website builder

    ReplyDelete